KEYWORD & ON-PAGE BEST SEO PRACTICES FOR 2017
Introduction
Welcome to our comprehensive guide on the best SEO practices for 2017. As a leading provider of SEO services in the business and consumer services industry, SEO & Web Design is committed to helping you improve your website's search rankings and outrank your competitors. In this article, we will delve into the importance of keyword optimization and on-page techniques to achieve higher search engine visibility.
Understanding Keyword Optimization
One of the most crucial factors for improving search rankings is keyword optimization. Properly researching and targeting relevant keywords ensures that your website appears in search engine result pages (SERPs) when users search for specific terms or phrases related to your business or industry.
Keyword Research
Effective keyword research involves identifying high-volume, low-competition keywords that accurately represent your offerings. By choosing the right keywords, you can attract qualified traffic to your website.
Start by brainstorming a list of potential keywords and phrases that your target audience might use when searching for products or services similar to yours. Utilize keyword research tools like Google Keyword Planner or SEMrush to gather data on search volume, competition, and related keywords. Analyze the results and select a combination of highly relevant and achievable keywords to optimize your content.
Keyword Placement
Once you've identified your target keywords, strategically place them throughout your website's content. It's essential to include keywords in your page title, meta tags, headings, subheadings, URL slugs, and within the body text.
However, be cautious not to overuse keywords. Implement them naturally and ensure your content remains readable and user-friendly. Keyword stuffing may lead to penalties from search engines and harm your search rankings.
Optimizing On-Page Elements
In addition to keyword optimization, on-page elements play a vital role in improving your website's search rankings. By optimizing these elements, you provide search engines with relevant information about your web pages, making it easier for them to understand and index your content.
Page Title
Your page title is an essential on-page element that should contain your target keyword. It helps both users and search engines understand the topic and purpose of your page. Craft a compelling and concise title that accurately represents your content while enticing users to click through from the search results.
Meta Description
The meta description provides a brief summary of your page's content. Include your target keyword and a compelling call-to-action to encourage users to visit your website. Although it doesn't directly impact search rankings, a well-crafted meta description can significantly improve click-through rates.
Heading Tags
Heading tags (i.e., H1, H2, H3, etc.) help structure your content and indicate the hierarchy of information on your web pages. Search engines pay close attention to the H1 tag, so it's crucial to include your target keyword within it. Utilize subheadings (H2, H3, etc.) with keyword-rich titles to further optimize your content.
URL Structure
Optimize your URL structure by incorporating your target keyword. A clean and descriptive URL not only aids search engines in understanding your page but also makes it more user-friendly and shareable. Avoid long, complex URLs and instead aim for short, concise slugs that accurately convey your page's subject.
Quality Content and User Experience
Aside from keyword optimization and on-page elements, search engines value high-quality content and positive user experiences. Create unique, valuable, and engaging content that caters to your target audience's needs and queries.
Ensure your website is mobile-friendly, loads quickly, and has intuitive navigation. These factors contribute to a positive user experience and improve your chances of ranking higher in search results.
Conclusion
In conclusion, implementing the best SEO practices for 2017, such as keyword optimization and on-page techniques, can significantly boost your website's search rankings. By investing time and effort into comprehensive keyword research, strategic keyword placement, and optimizing on-page elements, you can outrank your competitors and attract qualified organic traffic to your website.
At SEO & Web Design, we are experienced in providing result-oriented SEO services tailored to your business needs. Contact us today to enhance your search visibility and drive more targeted traffic to your website.
