SEARCH MARKETING STUDY: HOW NEW GTLDS ARE BEATING .COM

Aug 1, 2018
Marketing Tools

Are you looking to enhance your online presence and outrank your competitors in the search results? Look no further! SEO & Web Design is here to help you leverage the power of new generic top-level domains (gTLDs) and revolutionize your search marketing efforts.

The Rise of New gTLDs

In recent years, the internet landscape has witnessed a significant expansion of gTLDs beyond the traditional .com domain. With the introduction of new gTLDs such as .design, .agency, and .services, businesses now have more options to align their online presence with their industry and target audience.

According to a comprehensive search marketing study conducted by SEO & Web Design, it has become evident that new gTLDs are not only gaining popularity but also outperforming traditional .com domains in search engine rankings. The study analyzed various factors that contribute to search rankings, and new gTLDs emerged as a strong player in the game.

The Advantages of New gTLDs in Search Marketing

Wondering how new gTLDs can benefit your business in terms of search engine optimization (SEO)? Here are some notable advantages:

1. Enhanced Relevance and Credibility:

New gTLDs allow you to choose a domain extension that precisely reflects your business category, such as .agency for advertising agencies or .services for professional service providers. By having a domain extension directly related to your industry, your online presence gains instant relevance and credibility, leading to increased trust among both search engines and potential customers.

2. Improved Keyword Optimization:

Incorporating relevant keywords in your domain name has always been a crucial aspect of SEO. With new gTLDs, you have the opportunity to include highly targeted keywords directly within your domain. For example, a bakery using the domain www.bestcakes.bakery now ranks higher in searches related to "best cakes" as compared to a website with a generic .com domain.

3. Increased Click-Through Rates (CTRs):

Studies have shown that domain extensions play a role in attracting user attention and influencing click-through rates (CTRs) in search results. By utilizing a new gTLD that aligns with your business, you can entice users to click on your website, resulting in higher CTRs. This increased user engagement sends positive signals to search engines, thereby improving your overall search rankings.

4. Differentiation from Competitors:

Standing out in a crowded online marketplace is vital for business success. The availability of new gTLDs gives you a unique opportunity to differentiate yourself from competitors who still rely on traditional .com domains. With a memorable and industry-specific domain extension, you not only capture your audience's attention but also build a distinct brand identity.

Stay Ahead with SEO & Web Design

Now that you understand the immense potential that new gTLDs offer for your search marketing strategy, it's time to take action. At SEO & Web Design, we specialize in helping businesses like yours stay ahead of the competition by harnessing the power of new gTLDs.

Our team of experts has extensive knowledge and experience in optimizing websites with new gTLDs, ensuring that your online presence is fully aligned with your business goals. From keyword research to on-page optimization, we leave no stone unturned to improve your search rankings and drive organic traffic to your website.

Our Comprehensive Services

When you choose SEO & Web Design, you gain access to a wide range of comprehensive services, specifically designed to maximize your search marketing success with new gTLDs:

  • Strategic domain selection and registration
  • Keyword analysis and integration
  • Competitor analysis and benchmarking
  • Website optimization for improved search visibility
  • Content creation and optimization
  • Monitoring and reporting of search rankings

Additionally, our team stays up-to-date with the latest trends and algorithm changes in search marketing, ensuring that your website remains competitive in the ever-evolving digital landscape.

Contact Us Today for a Competitive Edge

Don't let your competitors surpass you in search rankings. Take advantage of the new gTLD revolution with the help of SEO & Web Design.

Boost your online visibility, increase your website traffic, and dominate the search results by incorporating new gTLDs tailored to your business category. Contact us today for a personalized consultation and let us empower your search marketing efforts for long-term success.

Remember, at SEO & Web Design, your success is our priority!

Patty Myers
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Nov 8, 2023
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